The Rise of Blockchain: A Look into its Future Potential

Nitesh Padghan
6 min readJan 14, 2023

In this in-depth exploration, we delve into blockchain technology’s market growth and development and how its widespread acceptance will require significant institutional change. We examine the typical journey of foundational technologies and unveil a unique framework that allows us to map innovations against two contextual dimensions to identify the stage of technology development and the challenges it presents.

We journey through the different quadrants of the framework, uncovering the unique characteristics and potential of each one. From the early days of Single Use applications to the high-novelty and high-complexity Transformation quadrant, we explore what kind of processes and infrastructure must be established to facilitate the innovation’s adoption.

This analysis is a must-read for executives and managers looking to understand blockchain development in any industry and evaluate strategic investments in their own blockchain capabilities. As blockchain continues to evolve and disrupt various industries, staying informed and taking advantage of its potential is key to future success.

The Evolution of Blockchain: A Four-Phase Journey

Blockchain technology is often compared to the early days of the internet, with some experts comparing Bitcoin to the first email system. But just how far away is blockchain from reaching its full potential? In order to understand this, it’s important to examine the evolution of foundational technologies and how blockchain fits into this model.

One way to understand the evolution of technology is by examining the four phases of technology adoption. These phases include Single use(Early Adopters), Localization(Early Majority), Substitution(Late Majority), and Transformation(Laggards). Each phase is defined by the novelty of the applications, which is charted on the x-axis, and the complexity of the coordination efforts needed to make them workable, which is charted on the y-axis.

Source: https://thefintechtimes.com/blockchain-innovation-ownership/

One dimension is a novelty, in which a new application is introduced to the world. A more novel solution will require more effort to ensure users understand the problems it solves. The second dimension, complexity, is a measure of how well ecosystems are coordinated. In order to create value with technology, a large number of parties need to work together.

Source: By Marco lancet and Karim R. Lakhani

To visualize this journey, we can use a two-by-two matrix. Applications low in both novelty and complexity fall in the lower left quadrant labeled Single use. These applications gain acceptance first; examples include email on the ARPAnet and, in blockchain, bitcoin payments. Applications that are low in complexity but high in novelty fall in the lower right quadrant labeled localization.

An example is internal corporate email networks and, in blockchain, private online ledgers to process financial transactions. Applications that are high in complexity but low in novelty fall in the upper left quadrant labeled substitution. An example is the online bookstore Amazon.

An example of a blockchain application is retailer gift cards based on bitcoin. Applications high in both novelty and complexity fall in the upper right quadrant, labeled transformation. An example is Skype; a blockchain example is self-executing smart contracts. These applications take decades to evolve but can transform the economy.

By understanding the four phases of technology adoption and the two key dimensions that drive the evolution of technology, we can see where blockchain currently stands and what the future holds for this revolutionary technology.

Navigating the Blockchain Landscape: Challenges and Implications

Blockchain technology has the potential to revolutionize various industries and change the way we do business. However, its journey to mainstream adoption is not without challenges. In order to understand these challenges, it is important to examine the different quadrants of blockchain development and their unique challenges.

The unique challenges presented by each quadrant of blockchain development vary. For example, in the Single-use quadrant, the main challenge is to increase the number of users and prove the value of the application. In the Localization quadrant, the challenge is to expand the application to other organizations and industries.

In the Substitution quadrant, the main challenge is to convince existing users to switch to the new, more efficient solution. Finally, in the Transformation quadrant, the main challenge is coordinating and aligning various parties’ efforts and navigating the complex regulatory landscape.

The necessary level of collaboration and consensus for success also varies depending on the quadrant. In the Single-use quadrant, collaboration and consensus are not necessary, as a small group of users uses the application. In the Localization quadrant, collaboration and consensus are required within the organization or industry. In the Substitution quadrant, collaboration and consensus are required across the entire industry. Finally, collaboration and consensus are required across multiple industries and even governments in the Transformation quadrant.

The legislative and regulatory efforts required to facilitate adoption also vary depending on the quadrant. In the Single-use quadrant, regulatory efforts are minimal. In the Localization quadrant, regulatory efforts are focused on specific industries or organizations. In the Substitution quadrant, regulatory efforts are focused on the entire industry. Finally, regulatory efforts are focused on multiple industries and governments in the Transformation quadrant.

Finally, the infrastructure and processes needed to support blockchain’s growth also vary depending on the quadrant. In the Single-use quadrant, infrastructure and processes are minimal. In the Localization quadrant, infrastructure and processes are focused on specific industries or organizations. Infrastructure and processes are focused on the entire industry in the Substitution quadrant. Finally, infrastructure and processes are focused on multiple industries and governments in the Transformation quadrant.

By understanding the challenges and implications of each quadrant of blockchain development, companies and organizations can make informed decisions about their blockchain strategy and navigate the complex landscape of blockchain technology.

The Future of Blockchain: A Game-Changer in the Making

Photo by Shubham Dhage on Unsplash

Blockchain technology can potentially be a game-changer in how we conduct business. Its potential uses are diverse and varied, spanning multiple industries. As such, it is essential for companies and organizations to understand the state of blockchain development in different industries and the various stages of its adoption.

One way to understand the state of blockchain development is by using the framework introduced earlier in this analysis. This framework maps innovations against two contextual dimensions, dividing them into quadrants. Each quadrant represents a stage of technology development.

By identifying which blockchain innovation fits into which category, executives will be able to better understand the challenges, collaboration, and consensus required and the legislative and regulatory efforts needed to implement it. Moreover, the map will suggest what kinds of processes and infrastructure need to be put in place for the innovation to be adopted. Managers can use it to assess the state of blockchain development in any industry and evaluate strategic investments in their own blockchain capabilities.

In addition to understanding the state of blockchain development, companies and organizations can also use this framework to make strategic investments in their own blockchain capabilities. By identifying which quadrant a blockchain innovation falls into, they can understand the level of investment required and the potential return on investment.

The potential for blockchain to revolutionize the economy in the long term is vast. The possibilities are endless, from streamlining supply chain management to enabling self-executing smart contracts. As blockchain technology continues to evolve, it will be important for companies and organizations to stay informed and make strategic investments in order to take advantage of the opportunities it presents.

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Nitesh Padghan

I work with brands that operate with a healthy dose of impatience to scale fast, connect with the culture, and steal back attention from their competitors.